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Vivian Li/李雯雯

PR Manager/公关经理

Tel:0086 010 83907451


"Social Media and PR": Maximise Engagement with an Integrated PR Approach

Social media has become the place to obtain latest news, buzz and hottest trends across almost all industries. Despite its importance, offline media continues to shrink, while new media burgeons, presenting new opportunities waiting to be tapped on. Communicators need to step up their game and move into the digital space, while simultaneously be involved in offline conversations. They are thrown into disarray with a multitude of tools and platforms, such as Facebook, Twitter and blogs, to leverage on. Confronted with this new paradigm, PR practitioners need to be armed with Social Media PR strategies that seam lessly integrate with traditional media.

- Are you effectively leveraging on Social Media to achieve maximum results in your PR campaigns?

- Do you know the pitfalls to avoid when implementing Social Media in your communications strategy?

- Can you ensure immaculate integration of traditional and new media in your PR strategies?

Learn how to infuse new media into PR strategies to revitalise communications with stakeholders by attending the Social Media and Public Relations conference, conducted by Pacific Conferences on 22-23 March in Hong Kong and 25-26 March in Singapore.

This 2-day conference will furnish PR practitioners with current communication strategies that tap on the social media potential to immerse in the conversations with stakeholders. Grasp key success factors from award-winning Pond's New Age Miracle Cream campaign, and examine considerations, planning processes and pitfalls from global giants like BASF and The Ritz-Carlton, and case studies of Starbucks, Intercontinental Hotel Group and Coca-Cola. Be equipped with practical PR measurement skills, maximise corporate visibility with search engines and hear how Haagen-Dazs, McDonald's, MySpace and Acer successfully integrated social media into their PR campaign.

1. Learn Best Practices & Pitfalls to Avoid with Case Studies of:

Pond's, BASF,HSMAI Asia Pacific, The Ritz-Carlton, Haagen-Dazs, McDonald's, MySpace, Acer, Hebei Spirit, Starbucks, Intercontinental Hotel Group, Coca-Cola, Cerebos, Web In Travel, and the government, consumer and technology sectors.

2. Programme Highlights:

PR in the Digital Age: Re-positioning your PR Strategies in line with latest trends

and challenges

Rules of Engagement: Setting goals and objectives in line with social media reality

Managing the Uncontrollable: Monitoring, analysing, discovering and engaging stakeholders

Transitioning into Social Media: First-hand pitfalls and challenges to avoid when venturing

into social media

Reputation Management: Cutting through social media clutter for maximum impact

Media Relations - Online Engagement: Optimising search engine tools to heighten corporate publicity

Crisis Management & Communications: Harnessing the social media 'tidal wave' to manage crisis

Integrating Traditional & Social Media: Moving beyond coverage to engagement

Implementing Online PR Tools: Monitoring and maximising mindshare and profile building

Social Media & PR Measurement: Enhancing PR strategies with web analytics while evaluating its effectiveness with advanced tools

3. Interactive hands-on activity:

To evaluate the effectiveness of your Social Media PR strategies

4. Dynamic Panel on Blogger Outreach:

Debate on ethical concerns of engaging 'Ghost-writers'

How should you engage bloggers and measure "blogging ROI"?

5. Who Should Attend

CEOs, Vice-Presidents, Directors, GMs, Specialists and Heads of Corporate Communications, Public Relations (PR), Public Affairs, Corporate Affairs, Communications, Investor Relations and Media Relations from local and regional companies.


Vivian Li

PR Manager

Tel: +86 010 8390 7451

Mobile: +86 13041030670